MYHABIT.com is Amazon new discount website. Just like Rue lala, HauteLook, Ideeli, and MYHABIT.com offers designers apparel and accessories at discount rates. What sets Amazon apart from the others, and all the other online retailers is the preview of the item. Amazon has taken it to the next step and has probably started something here. When looking at the preview of a clothing item you see more than just the front and back image of the item. You see a video of a live model who models the cloth.